Who is she? Her name is La Charra and we can all appreciate her bravery and rebellious spirit. Channel your inner strong woman with the Sendero Provisions Co. La Charra Hat. This unstructured snapback features an embroidered La Charra right in the center of its unique lightweight corduroy build. The words 'Spirit of the West' appear above her head like a crown or halo. She certainly is an angel and a fighter you'd be lucky to have by your side.