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We’re excited to introduce you to a new clothing line for women at our Whole Earth stores - Honest Cotton! Their comfortable, classic cotton clothing, designed in Austin and crafted in Puerto Vallarta, has arrived just in time for the beginning of hot summer weather here in Texas.  

Honest Cotton is a family affair. Maria Delores Resendiz set the company in motion back in 1991 in her hometown of Puerto Vallarta, Mexico. She designed the clothing and found local women artisans who worked in the comfort of their homes to make the clothing. Today, her daughter Angela Humphrey, follows in her footsteps. The tradition of classic design, quality cotton fabrics and ethical, fair-trade production practices make this a company we’re proud to support.   

If you’ve spent anytime in Texas during the summer months, you’ll know that cotton clothing breathes and can help keep you cool and collected in the face of blistering temperatures. Honest Cotton, based on traditional clothing designs, helps you cope with summer heat. The clothing is breezy, allowing air to circulate, and flows with a natural elegance.   

Honest Cotton clothing is made of prewashed cotton in a variety of weights. They range from lightweight gauzes through denser, finely woven, substantial cotton fabrics. Gauze-weight is wonderful for summer. And as the weather cools, consider layering with some of the heavier-weight cottons. The combination of quality fabrics, classic designs, and French seams means that these pieces are made to last for more than a season.

Some of our favorite pieces include the Tuscan Top, the Bell Sleeve Tunic and the Palazzo Capri Pants. You’ll find tops, tunics, pants and jackets in sizes from petite to some plus sizes. We hope you’ll stop by your favorite Whole Earth store to browse and try on some Honest Cotton clothing. Come July and August, you’ll be glad you did!