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Merrell Gives Back to the Texas Land Conservancy in 2024

Whole Earth is excited to announce that Merrell, for the sixth year, has stepped up to sponsor a giveback event for the Texas Land Conservancy! From Friday, November 1st through Wednesday, November 20th, when you purchase a pair of adult Merrell shoes, regular or sale price, at Whole Earth Provision Co., Merrell will donate $10 to the Texas Land Conservancy! 

If you visit a Whole Earth store during Merrell Gives Back, you’ll have an opportunity to scan a QR code to enter 'Picnic at a Property' courtesy of Whole Earth and Texas Land Conservancy. There will be four Picnic winners, one each in Austin, Dallas, Houston and San Antonio, who will celebrate their win at a local TLC property. Snacks will be provided! The picnic can be scheduled between December 2024 and May 2025.

Merrell has been popular with Whole Earth customers for many years. Company founder Randy Merrell began making custom hiking boots 41 years ago. Today, his company offers a wide variety of footwear for outdoor living that can also be easily repurposed for work or fun around town. Merrell’s core values of comfort, durability, thoughtful design and versatility have made them a go-to brand for well over a generation for both men and women. 

The Moab, aka the Mother of All Boots, is one of Merrell’s most popular hiking shoes.  You'll find a variety of men’s and women’s Moab 3s to choose from at Whole Earth, including hiking shoes and midrise boots that cover the ankle. Some are waterproof and come in regular or wide widths. All Moabs come with vents for breathability, a contoured footbed, an EVA midsole and Vibram soles which offer support, comfort, stability and grip. Whole Earth also offers Merrell running shoes, sneakers, and shoes for casual wear. 

The Texas Land Conservancy or TLC was founded in 1982 by Ned Fritz, known as the father of Texas conservation. Responding to the encroachment of development on natural areas in Texas, Fritz decided there was a need for a land trust that would take on the preservation of small but important properties that were not large enough to be saved by other organizations. Using conservation easements TLC has preserved the physical and ecological integrity of wildlife habitat, native plant communities and scenic landscapes across the state.

TLC focuses on conserving land in six major watersheds: the Llano, Pedernales, Brazos, Trinity, Neches, and the Medina rivers. These watersheds are under the highest threat for over-development, water pollution and water consumption. The Texas Land Conservancy is protecting our state’s land and water – from where the first drop of rain falls, through our rivers, and on to the Gulf of Mexico.

Most of the over 158,880 acres of property protected by the Texas Land Conservancy is not open to the public. Conservation easements limit development and provide for restoration and land management, but the land still remains in private hands. However, TLC has four preserves that are open to the public. Two are in or near major Texas cities: Oak Cliff Nature Preserve in Dallas,  Cibolo Creek Preserve near San Antonio,  Banita Creek Preserve in Nacogdoches, and Kachina Prairie near Ennis. Throughout the year, some of the other protected properties are open to the public with guided hikes. You can learn about these special days by signing up for the group’s emails or social media posts on their website.

We hope you’ll put the Merrell Moab or another pair of Merrell shoes to the test on your own outdoor adventures or everyday wear and support the TLC in their work to protect the land, water and wildlife of Texas for present and future generations.