Howler Brothers and Whole EarthPosted by Whole Earth | 06.06.2018
Come Summer, Austin is a laid back kind of town. There’s a certain informality that’s just part of the culture. While we no longer hear society ladies pleading on local radio that their big upcoming event is formal and that means no shorts, folks here in Austin do know how to dress comfortably in hot weather. And if you’re a guy, chances are that you’ll have at least one, if not more, Howler Brothers shirts or shorts in your closet.
Howler Brothers clothing is made for life on the water, comfortable when the air is hot and humid and quick to dry when wet. If you surf, fish, paddle, swim or just hang out, you’ll find shirts, pants, shorts and hats made with you in mind. Howler clothing is styled to make the transition from a boat to a backyard party with ease. Their clothing is also made in small batches, so it’s best to get it when you see it. You may not see it for long.
Howler has updated two traditional shirts with cooling technical features: the Guayabera, worn for formal occasions in Mexico and the Caribbean, and the classic western shirt with pearl snap buttons. Their Guayabera Fantástica and the Gaucho Snapshirt feature mesh-lined, vented back yokes and are made of quick drying materials. Both are also embellished with Howler Brothers’ unique embroidered art. The Gaucho Snapshirt has featured creatures like lobsters, crabs, and shrimp that might not normally receive such loving attention. This year’s offerings include El Alacrán, the scorpion, Big Gators and Man-O-War aka the Frigate Bird!
Howler Brothers also creates limited edition items. Their Yellow Rose shirt, created for the Austin City Limits Music Festival, still makes waves when it passes by. It was available only at the festival and sold out before the event was over. It’s a testament to the Brothers’ sense of occasion and design.
Howler Brothers, like Whole Earth, is an Austin born business. Chase Heard and Andy Stepanian are the Brothers, not by birth but by a natural inclination for spending time on the water. Their work celebrates fishing, surfing, paddling and making memories that can sustain life when the water is far, far away. And where does Howler come from? It refers to the Howler Monkeys of Costa Rica where the Brothers go surfing and is, for them, a reminder of good times.
Whole Earth and Howler Brothers are also neighbors. A walk up Castle Hill from our North Lamar store and over into the heart of Clarksville is all it takes to visit Howler Brothers World Headquarters. We’re proud to have been among their early supporters. Both Whole Earth and Howler Brothers share a love of life outdoors and encourage people to get outside and enjoy the natural world, or as the Brothers put it, “Heed the Call.” Whole Earth is proud to offer a robust selection of Howler Brother clothing for your shopping pleasure. We hope you’ll stop by one of our stores or visit us online to check out our Howler Brothers collection.