BLOG

Designed to Celebrate Our 50 Years of Adventure!

For those who were there at the founding of Whole Earth Provision Co. 50 years ago, it hardly seems possible that so much time has passed. The small store that opened in Bluebonnet Plaza near the University of Texas in Austin has grown and transformed over the years. Founded as place where one could see and purchase items described in the Whole Earth Catalog, it's become a store where people find comfortable, durable shoes, clothing and gear for travel, outdoor adventure and everyday living as well as books, toys and gifts for the whole family. And we now have stores in Austin, Dallas, Houston, San Antonio and online.

We're celebrating our 50 years with the series of designs - 50 Years of Adventure! You'll find these new designs on our t-shirts, water bottles and a canvas tote. There's a reimagined armadillo, a customer favorite for many years. Hikers and a travel trailer hearken to an untold number of adventures we've helped to provision. Did you know that back in the 1970s we sold canoes? And finally, kites and hammocks have long been popular items found in our stores. Some people in Austin call us the hammock store. The hammock displays outside offer a welcome respite and a chance to tryout some of the hammocks.  Members of our office staff have been known to take their kites up the street to Pease Park on windy days for a quick kite flying break.

Whole Earth has been designing t-shirts for most of our 50 years. Some have become classics like our many versions of the Earth from Space. We think you're going to like the 50 Years of Adventure t-shirts too. They're available in Unisex, Women's and Kids sizes. The Unisex shirts have a patch pocket and are made of 100% cotton. The Women's t-shirts have a relaxed fit, a scoop neck and are made of a polyester/cotton/rayon blend. The Kids t-shirts are also made of a polyester/cotton/rayon blend for comfort and durability.

You'll find the new designs on our Nalgene water bottles. They're made from 50% certified recycled material, plastic destined for landfills, and transformed into high-performance BPA/BPS-free 32oz bottles. The wide mouth is handy for adding ice cubes and for cleaning the bottle, which is also dishwasher safe. Nalgene bottles are tough, and they're made in the United States. There are several colors and designs to choose from.

There is also a 50th Anniversary canvas tote sporting the armadillo design. The tote is sized to hold a manageable amount of groceries or other items you may need to carry without being too weighed down.  The canvas is washable and durable, so you can kiss those plastic bags goodbye!

We're loving our 50th anniversary t-shirts, water bottles and tote! We hope you'll enjoy them as well.