We’re Coming Home & Giving Back!

We're Coming Home & Giving Back!

Like any business that’s been around for almost 45 years, Whole Earth Provision Co. has experienced its share of ups and downs. One of those ‘downs’ came on Memorial Day weekend when floodwaters from nearby Shoal Creek broke into our Austin North Lamar store, smashing windows and filling it with three feet of water in a matter of minutes.

One of the ‘ups’ is coming soon! In mid-October, after months of cleanup and remodeling, our store on North Lamar will reopen for business. To mark the occasion, we’re hosting “Coming Home – Giving Back” our reopening celebration featuring a donation and fund drive, discounts, prizes, giveaways, educational talks, and a Gratitude Wall.

Here’s a list of the various events taking place during our reopening celebration.

Weekends of October 17 & 18 and October 24 & 25:

Whole Earth will donate 5% of the N. Lamar store’s weekend sales to The Barnabas Connection Flood Relief for Wimberley and 5% to the Shoal Creek Conservancy.

October 17 through October 25th:

•  A Register Fund Drive for individual, customer donations with gratitude gifts for donations of $50 or more. All Austin Whole Earth locations will accept donations.

•  Merchandise specials & gifts with purchase

•  Drawings for prizes totaling $6,500. More than 50 individual winners. Prizes include: Yeti Coolers and Ramblers; a GoPro Outfit; a Tommy Bahama Stand-Up Paddle Board; sleeping bags, a daypack and more from Marmot; day packs and duffels from The North Face; sunglasses from Costa; shoes from Birkenstock, Chaco and Keen; a sock drawer makeover with 6 pair of socks from SmartWool; clothing from ExOfficio and Prana; Therm-A-Rest ProLife pads; a Music of the Spheres wind chime; sports bottles from Thinksport; and giant stuffed animals (Giraffe & Unicorn) from Melissa and Doug. NOTE: Entries will be accepted at the N. Lamar location only, until October 25 (5pm).

•  A Gratitude Wall, sponsored by Kammok, inviting the public to share what they’re grateful for with our community.

•  October 17th (10am-2pm): Free coffee from the Olukai Coffee Truck

•  October 18th (2-4pm): Q&A with Texas State Park Rangers – where to go and what to do in our Texas State parks. Read more…

•  October 20th (7pm): Steven Gonzales shares the fascinating history of El Camino Real de los Tejas, the Spanish Colonial highway that passed through the Austin area and is now designated as a National Historic Trail. Read more…

Whole Earth will donate 5% of the North Lamar store’s sales to Barnabas Connection Flood Relief for Wimberley and 5% to the Shoal Creek Conservancy on the weekends of October 17th & 18th and October 24th & 25th. A Register Fund Drive for the groups will offer thank you gifts for donations over $50.

Barnabas Connection
Shoal Creek Conservancy

The Barnabas Connection is working in coordination with local and state officials to respond to the devastating rain and flooding that impacted the Wimberley Valley. The Barnabas Connection has assisted 287 local families, representing almost 600 people. In addition, their volunteers have worked hundreds if not thousands of hours assisting survivors at Bridges Gym and the Barnabas table at the FEMA DRC. The funds collected by the Barnabas Connection will be distributed through the case management process to help avoid duplication of efforts and fully identify unmet needs, and are designated for families in the Wimberley Valley.

The Shoal Creek Conservancy was founded in 2013 to improve the Shoal Creek greenway, a trail shared by runners, commuters, nature watchers, dog walkers, volleyball players and residents all along the creek who enjoy its green oasis in the midst of the city. In recent years conditions around Shoal Creek have declined from overuse and eroding banks. The greenway is owned and managed by the City of Austin Parks and Recreation Department; however, there are currently no funds dedicated to the management of Shoal Creek. While the City does the best it can with limited resources, the Shoal Creek Conservancy and its volunteers provide additional, much-needed support.


If you’re feeling grateful for someone or something special, you’ll have a chance to express it on our Gratitude Wall, sponsored by Kammok.
Whole Earth is feeling grateful for our beautiful new store; for our customers who supported us at our UT Campus and Westgate stores in Austin while we waited for North Lamar to be reopened; for our staff who have done jobs that they never expected to be doing and working in stores far from home; and, last but most certainly not least, for our friends and neighbors who offered their generous support in the aftermath of the flood.

Other events during the “Coming Home – Giving Back” celebration include: an October 18th visit from the Texas State Park Rangers who will be there to answer your questions about where to go and what to do in our State Parks; on October 20th, Steven Gonzalez’ will share the fascinating history of El Camino Real de los Tejas, the Spanish Colonial highway that passed through the area and is now designated as a National Historic Trail; and on October 24th, a TreeFolks’ Sapling Giveaway. We hope you will join us during the celebration.

Memorial Day Lamar Flood

Memorial Day Flood ~ photo by Alicia Sullivan