GoPro Hero4 – In Stores Now!

GoPro - Be a Hero

Nick Woodway wanted a camera he could strap to his wrist while riding the waves. With it, he could capture his exploits on film and share them with his fellow surfers and landlubber friends. Since such a camera didn’t exist, he made one, using a Kodak disposable camera, rubber bands and Velcro. Woodway’s creation became the progenitor of today’s GoPro camera. Fast forward to 2014, and Whole Earth is proud to announce the arrival of the newest members of the GoPro family, the Hero4, Black and Silver.


GoPro Hero4 Black

The Hero4 Black is the most advanced GoPro camera ever. It features improved image quality and a 2x more powerful processor with 2x faster video frame rates. With high resolution 4K30 and high frame rate 1080p120 video, you can record your world in stunning, immersive detail.


GoPro Hero4 Silver

The Hero4 Silver is the first GoPro camera to feature a built-in touch display. Controlling the camera, playing back footage and adjusting settings are all easily done – just view, tap and swipe the screen. With 4K15 and1080p60 and 720p120 video and 12MP photos at 30 frames per second, this camera combines powerful, professional quality capture with the convenience of a touch display.


Hero4 Black and Silver are both durable and waterproof to 131 feet, have built in WiFi and Bluetooth, have night, low light and time-lapse settings, ultra wide-angle lenses and both are compatible with all GoPro mounts. In short, the difference between the two is this: Hero4 Black offers high performance video capture features that are not found on the Hero4 Silver. The Silver offers a built-in touch display that is not found on the Black. Two cameras. Two fabulous choices.

Vincent Laforet recently wrote a blog post assessing the GoPro’s place in the history of cameras and photography. “Very few cameras have had as large of an impact on the evolution of image capturing as the GoPro. …It has singlehandedly re-defined the way the average person interacts with photography and film and how they capture important and ‘everyday’ moments in their life – from motorcycle rides across the planet to videos of their pets’ POV.” We’re living in a digital world and it’s easier now than ever before, with the help of GoPro, to capture your world and share it with others. Go forth and create!

Rock Climbing still shot with GoPro