From the Archive: Sierra Designs, 1970

Whole Earth Provision Co. "From the Archives: Sierra Designs Cover, 1970"

When you’ve been in business for more than 40 years, there’s no telling what might turn up when you start going through forgotten boxes and filing cabinets. This charmer graced the cover of Sierra Design’s 1970 catalog. But what really caught our eye was the quote on page one from Rene Daumal’s Mount Analogue: A Novel of Symbolically Authentic Non-Euclidian Adventures in Mountain Climbing. Mount Analogue never made the bestseller list but is one of those treasured books passed along from friend to trusted friend for over 50 years.

Here’s the quote:You cannot stay on the summit forever; you have to come down again… So why bother in the first place? Just this: what is above knows what is below, but what is below does not know what is above. One climbs, one sees. One descends, one sees no longer but one has seen. There is an art of conducting oneself in the lower regions by the memory of what one saw higher up. When one can no longer see, one can at least still know.