Grand Opening

Whole Earth Provision Company is proud to open our second store in Dallas as of September 1st. Everyone is invited to come have a look at the new location in the Preston Forest Shopping Center located at the intersection of Preston Rd. and Forest Ln. in north Dallas. Please call (972) 861-5700 for directions or other information.

Our Grand Opening Celebration begins the weekend of September 10th and continues each ensuing weekend in both September and October. We will have dozens of product experts on hand and exciting demonstrations, presentations, and prize giveaways throughout the Celebration—something we are calling Vendor Fairs at Preston Forest.

Read on to learn more about what we have in store for you. Just click on a highlighted brand name to get specific days and times.

September 10th – 12th: The Grand Opening Kick-Off Weekend

September 17th – 19th

September 24th – 26th

October 2nd – 3rd

October 9th

October 16th

October 23rd – 24th
This weekend will feature in our new store some of the finest names in the outdoor industry. In the area of technical clothing, check in with the folks from Prana, the activewear maker, and Marmot—who also will have their great gear on hand. The we have even more gear from the pros at Osprey Packs and Petzl in house for an afternoon. Rounding out the offering are Salomon shoes and our favorite rep from W.L. Gore & Assoc. On the 24th, have your running gait videoed and analyzed by the Brooks footwear Guru. Pick up a pair of Brooks and $10 of that purchase will be donated to the American Cancer Society. Of course, the opportunity for giveaways is ever present—and you can still contribute to our fundraiser for Audubon Texas by getting a pair of Patagonia shoes through the end of October.
Read more about this weekend’s events…

October 28 – 29
It is almost the end of our Grand Opening Celebration and the Vendor Fairs; but we have saved a good one till now! While the fundraiser for the Trinity River Audubon Center and the National Audubon Society continues (buy a pair of Patagonia shoes and $10 of it goes to these fine conservationists), we will have an expert from Nikon Optics on hand Thursday and Friday. He’ll have an informative presentation concerning choosing and using binoculars. A pair of great Nikon binoculars will be given away each evening!
Read more about this weekend’s events…

Whole Earth Provision Company is proud to partner with the following companies and individuals for our Dallas Preston Forest Grand Opening:
Amphipod, Asolo, Backpackers Pantry, Big Agnes, Birkenstock, Brooks Shoes, Cascade Designs, Chaco, Clarks, Dansko, Eagle Creek, Earth, Ecco, ExOfficio, Feetures Socks, Flax, Friends of Big Bend, Keen, Laurence Parent – Author, Lole, Marshmallow Fun, Marmot, Merrell, Mountain Khaki, MountainSmith, Nikon, The North Face, Olukai, Osprey, Patagonia Inc, Petzl, PranaReef, Salomon, Simple, Smartwool, Smith Optics, Teva, Ugg Australia, Vasque, Vibram, Woolrich, WL Gore & Associates (Gore-Tex)